STUDY GOAL AND OBJECTIVES
This study, INFORMATION AND DATA HANDLING DEVELOPMENTS IN MEDICINE, HIGHLIGHTING OPPORTUNITIES FOR HARDWARE, SOFTWARE AND SERVICES, focuses on the market opportunities for goods and services for handling the overwhelming information and data handling requirements of the healthcare industry.
By the year 2000 the demand for healthcare will increase far beyond what we
can currently imagine. Numerous opportunities will emerge, particularly for
hardware, software and services that will handle the information and data
generated within the healthcare system and for adequately trained personnel to
develop, market, purchase, install and operate these systems. Accurate and
up-to-date information is essential to continuous quality improvement and in
the lowering of costs in most organizations, and is even more important in
healthcare. Furthermore, healthcare is considered the fastest growing market
segment. Healthcare reform efforts focusing on cost containment are anticipated
to expand the data handling marketplace as healthcare deliverers search for
methods to reduce costs associated with servicing an increasing number of
patients. The handling of information by computers and the exchange of this
information through computer-based systems in medical applications has led to
the emergence of an area now known as healthcare information systems or
healthcare informatics. The wider availability of communications capacity, advances
in networking capabilities, and the availability of lower cost information
technologies are causing an evolution in the information segment of the
Healthcare information systems include the use of computers in the areas of:
Computer systems are also being used for:
Consequently, it is not hard to imagine that in addition to the traditional use of computers in medicine we most likely will see a "medical information superhighway." It is the purpose of this report to identify all opportunities and to define the current market in its entirety.
REASONS FOR DOING THIS STUDY
The large volume of data produced within the health care industry, and the high cost of processing this information, makes manual processing an overwhelming and nearly impossible task. Doctors and nurses spend an inordinate amount of time on paperwork. It has been estimated that physicians spend 38% of their time and nurses 50% of their time on routine paperwork. In a recent study by Ira Magaziner, Senior Advisor to President Clinton for Policy Development, it was found that nurses often spend more time with paper than with patients.
Consequently, the health care segment has seen and will continue to see the introduction of electronic data processing products and systems. Any systems developed must be capable of handling the large, complex and growing knowledge or database of the medical field. This database includes scientific knowledge, as well as the operational aspects of providing daily health care, with particular emphasis on the handling of the financial and medical records generated for each patient.
CONTRIBUTIONS OF THE STUDY AND FOR WHOM
This study should prove of particular value to all participants and observers of the health care industry and the related information handling industries, including manufacturers and marketers of computer hardware and software and suppliers of data handling services. The report defines this markets with emphasis on:
need for information and data handling systems in the healthcare industry
current market structure and size with forecasts through 2000 in constant 1994 dollars
new marketing concepts and trends
major participants by area of participation
impact of outside influences such as national healthcare programs and the regulatory environment with identification of potential market barriers
government regulations and participation
identification of niche areas offer opportunities
international aspects of the market
SCOPE AND FORMAT
Both the health care and data handling industries are examined in this report with particular emphasis on those companies that are taking innovative technological development and marketing actions to position themselves as market leaders through the year 2000.
The market is segmented into hardware, software and services for the purposes of this report with each of these segments finding applications in numerous segments of the health care industry.
The methodologies employed in this study include use of both primary interviews with industry personnel and analysis of secondary data. Among the primary data sources are company personnel, government and regulatory representatives, industry observers, and industry professional organizations.
Growth forecasts are made in constant 1994 dollars based on the manufacturers (wholesale) price level unless otherwise noted.
All data collected was reviewed by BCC's specialists in the health care industry and all findings and projections were confirmed with numerous industry sources.
Data sources for this report include information obtained from interviews with various market participants and observers. BCC's extensive library also served as a data source as did corporate and industry trade association publications and industry data banks.